Analysis is critical in our business. But you know what’s even more critical? Taking decisive action. Too often, we get stuck in these never-ending do loops and analysis paralysis. And look, I get it. There are a lot of complexities in GovCon that require research… Requirements change. Competition changes. The customer changes their acquisition strategy. The law changes… And more… However, at some point you must take a cold-eyed view of your win probability against your competitor’s and make a bid or no-bid decision. And follow the words of this old guy, Yoda. “Do. Or do not. There is no try.”
Because your competition isn’t going to invest just a little bit of resources and effort and wait to see what happens. They’re in it to win it, and you ought to be too.