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“You can’t win if you don’t bid.”

How many times have you heard that gem? Yes, it’s true that you can’t win if you don’t bid, but it’s just as important to know when to walk away from a bid you can’t win. This is especially true in times like now. We have to be strategic in where we invest our precious resources.

So the next time a BD guy or gal presents you with a rotten egg and claims it’s Eggs Benedict, ask them:

“What evidence do you have your shaping efforts have been effective to date?”

If the answer is: the customer really, really likes us and wants us to bid, that answer is insufficient. They want EVERYONE to bid. The more competition the customer has, the more options they have to get exactly what they want at an attractive price. Shaping is when you actually make an acquisition recommendation to the customer – whether it be the contract vehicle, scope of work, evaluation criteria, or anything, and they put it into the RFP or draft RFP documents. And it’s plain to see when you’ve shaped something or not… (or when your competition has).

My actionable advice for your next bid is as follows: set criteria for shaping effectiveness by some deadline, and make a decision to bid, not bid, based on the results. Also just get out there and meet with your customers and shape your bids. They are at home right now and getting in touch with them is easier than ever. Remember: if you’re not shaping, your competition is.

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Jennifer Namvar
Post by Jennifer Namvar
Oct 1, 2025 12:08:25 PM
After 20 years of experience leading diverse teams to win large, complex business development (BD), capture and proposal efforts for the top federal contractors within the United States defense and civilian arena, I founded The Peerless Group. We are a boutique small woman and minority-owned business serving the government contracting community. We specialize in capturing large, strategic federal contracts primarily in technology, engineering, and research and development (R&D) services and integration, up to the Top Secret (TS) level. Our areas of focus include but are not limited to: enterprise IT, cyber, space, health, and FEDSIM opportunities. I thrive on solving my customers’ toughest challenges by cultivating a culture of collaboration and actively engaged leadership and empowering individual team members with the knowledge, processes, and tools to execute and excel. I built my reputation in the GovCon industry by bidding and winning large, strategic opportunities within the Defense and Federal Civilian agencies with a focus on emerging and next generation technologies and solutions. I've held capture management positions at leading Federal Government Contractors: Leidos, GDIT (legacy CSRA and CSC), SAIC (legacy Engility), where I successfully closed $2B in new and re-compete business. My diverse background includes working for start-ups, mid-sized and large businesses in growth-oriented roles. This background, coupled with my experience studying in Spain and living and working in Japan supporting government and academia, provides me with a broad worldview and appreciation for differing perspectives to meet business objectives. I hold a Federal CIO certification, an MS in Technology Management from George Mason University and BA in Journalism from the University of Maryland College Park. Outside of my corporate job, I have volunteered as the Marketing and Publicity Co-Chair Video Lead for the Association of Proposal Management Professionals (APMP) National Capital Area assisting with their overall marketing and communications strategy. I cherish my time with my family and friends. I am a wife, mother of 2 young kiddos, lover of travel, life-long learner, and fitness enthusiast.

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